December 23, 2013

The New Rules: Return On Trust

See on Scoop.itbrand as culture

Welcome to the new rules of customer engagement, where trust and customer experience come first.

Mark Minelli‘s insight:

The rules are certainly changing but we (still) don’t trust advertising regardless of the delivery channel.

See on blogs.sap.com

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December 18, 2013

How Stories Change the Brain

See on Scoop.itbrand as culture

Paul Zak’s research is uncovering how stories shape our brains, tie strangers together, and move us to be more empathic and generous.

Mark Minelli‘s insight:

our brain on stories.

Terrific article on how stories shape how we think and feel about others.

See on greatergood.berkeley.edu

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