The Brand IDEA (SSIR)

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The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity offers a framework for nonprofits looking to more effectively mange their brands to further their missions.

Mark Minelli‘s insight:

This new book nicely frames many of the key issues we have been working on with leading nonprofits over the last decade…

See on www.ssireview.org

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2014 Will Be the Year of the Business Remix

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The simple merger is becoming a thing of the past.

Mark Minelli‘s insight:

The end of the broadcast era has brought more complex and fractured communication channels and created a wholesale "communication remix". Looks like this may be rippling into the M & A world too…"business remix" ahead.

See on blogs.hbr.org

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January 13, 2014

A new voice for investors to drive culture change – Telegraph

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Shareholders can and must drive a real breakthrough in the pace of change towards better corporate cultures.

Mark Minelli‘s insight:

Interesting perspective on the role of the shareholder in helping to drive a positive and ethical corporate culture. There is still a lot of hard work to do in the practice and perception what it takes to walk the walk.

See on www.telegraph.co.uk

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January 8, 2014

947 companies in 43 categories: the increasingly crowded marketing technology landscape

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Ion Interactive CTO and marketing technologist Scott Brinker has released version 3.0 of his “marketing technology landscape supergraphic.” It’s certainly super. The icon-strewn graphic contains a …

Mark Minelli‘s insight:

"Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple."  Richard Branson

In this marketplace, uh oh…

See on venturebeat.com

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We Say We Like Creativity, but We Really Don’t

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In the United States we are raised to appreciate the accomplishments of inventors and thinkers—creative people whose ideas have transformed our world.

Mark Minelli‘s insight:

I think there is an inherent tension surrounding creative thinking. It’s

dangerous, and disruptive. Everyone wants to be "out of the box" until they hear what that really means for them. Big risk, big reward. But big risk precedes big reward…

See on www.slate.com

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