February 28, 2014

5 key drivers to enable your brand to fit into your customers' lives

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February 27, 2014

REBRAND 100 Global Awards – Rebranding Renaming Business Strategy Redesign Marketing Repositioning

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Mark Minelli‘s insight:

We are very excited to have our work recognized as one of the top 5 rebrands in the world! Our rebrand for the international NGO, Pact received the coveted Best of Award from REBRAND. This global competition recognizes the top 100 rebranding initiatives drawn from 39 countries and 35 industries.

See on www.rebrand.com

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February 20, 2014

Why Simple Brands are Profitable Brands

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Q&A with Rick DeLisi, co-author of “The Effortless Experience: Conquering the New Battleground for Customer Loyalty.” A few years ago, we at CEB noticed something. Brands that spent their time trying to be everything to everybody – to cover every social media channel, to market to every niche, to make products […]

Mark Minelli‘s insight:

Simple is not  necessarily easy, but almost always better…

See on www.forbes.com

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February 18, 2014

Innovation districts appear in cities as disparate as Montreal and London

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Bruce Katz and Julie Wagner: Campuses like Silicon Valley used to be the home of innovation but now city centres are where ideas are grown

Mark Minelli‘s insight:

The future of innovative centers will be imbedded in the urban fabric. These areas have (or should have) the diversity of intersections and chance interactions critical to sustaining innovation.

See on www.theguardian.com

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