January 6, 2015

Does culture matter? | Mark Minelli | LinkedIn

Since the birth of modern advertising and marketing in the middle of the last century, brand has been the critical asset for companies to create distinction and market recognition. And in the age of social media, with customers becoming more empowered and vocal, brand creates opportunities to engage, listen, learn, and adapt to a rapidly changing consumer landscape.

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July 15, 2014

The science behind storytelling

aEmotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling.    


Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge.…

A Story about Stories

I am not sure if this really qualifies as a story as it is more a story about stories…recent ones we like, drawn from across the digital world and that other one, commonly referred to as the real

Source: www.linkedin.com

Our curated collection of how and why we tell stories…

May 26, 2014

Me-Commerce and Retail’s Future – Marketing Technology Blog

See on Scoop.itbrand as culture

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.