a better city
Giving strength to a city’s stakeholders.A Better City, a member organization of Boston businesses, was created to provide unified strategic leadership during Boston’s “Big Dig.” With the Big Dig complete, the organization was at an important moment in its evolution. To fully take advantage of the momentum, the organization hired Minelli, Inc. to create a brand presence. The new identity embraces the organization’s full name, which was hidden in the ‘ABC’ shortcut of its existing identity. The new identity of interlocking parts, includes the name, an image of the iconic Zakim bridge and a strong color palette. The resulting a kit-of-parts works across the organizations many initiatives resulting in a strong visual presence.