communication audit
visual identity
implementation planning

Redefining entrepreneurship, again.Consistently ranked #1 in entrepreneurship education, Babson College is nationally recognized for educating leaders who create economic and social value across all forms of global enterprise. Guided by a new strategy developed around this competitive advantage, Babson is accelerating its efforts to attract talented and diverse entrepreneurial students and faculty.Minelli, Inc. helped clarify Babson’s vision and what this means to newly defined audience segments. Expressing this global perspective in the visual identity system we designed is achieved through the use of bold headlines layered with powerful, emotional images. In addition to a bold voice, realistic photography, and a contemporary color palette, the system employs visual display of data to highlight real world challenges and solutions.