boston society of architects

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strategy
messaging
visual identity
brand architecture
signage
web
collateral

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Building a better worldThe Boston Society of Architects (BSA) is committed to professional development for its members, advocacy on behalf of great design, and sharing an appreciation for the built environment with the public. Spurred by a move to a new public building with increased exhibition space, the BSA hired Minelli to develop a new identity that would unify its image and message under a simple, elegant, and understandable brand umbrella.

We designed visual and verbal tools to appropriately articulate and illustrate the relationship among its various entities, advised on the new website, and designed creative concepts to bring the brand to life.

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