citc

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research
strategy
messaging
visual identity
staff training
social entrepreneurship
retail

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Empowering the next generation of Alaska NativesEstablished in 1983, Cook Inlet Tribal Council (CITC) provides social, educational and employment services to Alaska Natives and Native Americans living in the Cook Inlet region of Alaska. Following a period of phenomenal growth, CITC embarked on a strategic planning process and put forward a bold new vision that positions Alaska Natives as leaders in designing the social solutions that the world needs. Realizing that this vision required new ways of communicating what the organization stands for. CITC selected Minelli, Inc. to develop and implement an institutional brand strategy that played an integral role in clarifying, expressing, and promoting the vision both within the organization and among current and potential participants and supporters.

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