crico

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naming
brand architecture
messaging
visual identity
web
collateral
staff training

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Engaging the Harvard medical communityCRICO is the patient safety and medical malpractice company serving the Harvard medical community. An internationally renowned leader in evidence-based risk management, CRICO provides nearly 12,000 physicians and over 250 hospitals and other healthcare organizations with innovative patient safety guidelines and training.CRICO selected Minelli to develop a comprehensive brand identity, including a major website redesign, and an integrated communications strategy to bring the brand to life. Creating a more consistent and visually compelling presence and clearly articulating the brand architecture of this complex organization has made it easier for time-starved audiences to engage with CRICO’s wealth of expert services.

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