currier museum

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research
strategy
messaging
visual identity
brand architecture
collateral
signage

Guiding the rebirth of a major New England museumThe Currier Museum of Art in Manchester, New Hampshire is an internationally renowned art museum. Faced with an extraordinary opportunity to leverage the excitement surrounding a 33,000 square-foot expansion, the Currier selected Minelli, Inc. to develop a new positioning strategy and brand identity.We created a brand strategy that captures and builds upon the Currier’s unique qualities while bringing to life a bold new vision. In March 2008, the Currier Museum of Art opens its doors to a stunning new setting that promises entirely new encounters with exceptional art. The Currier is now well positioned to sustain the momentum created by its physical transformation and connect with new and existing audiences in more meaningful and lasting ways.

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