visual identity


Forging a new identity for an innovative venture capital firmFlybridge Capital Partners, an early-stage venture capital firm in Boston, hired Minelli, Inc. following the launch of a new fund and name change. Founded in 2001 as IDG Ventures Atlantic, the firm changed its name to Flybridge Capital Partners to better reflect its position as a broadly focused national fund with a diverse investor base. Following the name change, Minelli developed a three-phased approach to help clarify and differentiate the firm’s position in the competitive venture capital market. The components for the project include a new logo and visual identity system; website design and development, including a custom content management system; a stationery system; PowerPoint presentation templates; and a new corporate brochure.