handel and haydn society

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strategy
messaging
visual identity
web
collateral

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Living musicAs the Handel and Haydn Society (H+H) approached their 200th anniversary, they selected Minelli to help them evaluate and refresh their brand in order rearticulate their unique value with renewed energy
and clarity.

Celebrating H+H’s rich history while advancing their reputation as America’s most innovative and forward-thinking period ensemble requires tools and language that match the passion, talent, and vibrancy of the institution. We delivered an institutional identity that leverages H+H’s core strengths to allow them to build a broader base of support and develop future generations of Baroque and Classical music audiences and performers.

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