montserrat college of art


brand roadmap
visual identity


Establishing a clear roadmap for successBuilt upon a bold vision to create a new kind of art school, Montserrat College of Art is a vibrant learning community that greatly enhances the lives of its students and the cultural life on the North Shore and beyond. Committed to both professional education in the visual arts and the individual needs of each student, Montserrat nurtures and prepares the next generation of artists to make essential contributions to our culture and the creative economy.To accomplish its communication goals, Montserrat needed a roadmap based on Minelli’s proven and tested methodology for successful brand development. Our roadmap began with a robust assessment of where they are today and provided a clear path to achieving their vision for the future.