pact

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research
strategy
messaging
brand architecture
visual identity
web
collateral
staff training

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Rebranding a global NGOPact, a global NGO, has been leading sustainable development efforts in 62 countries since 1971. Minelli, Inc. was hired to extend Pact’s unique value to a wider range of supporters as the organization seeks to diversify funding streams and build greater internal alignment.Translating Pact’s vision and the complex work of the organization into an emotionally resonant idea—one that was overwhelmingly embraced by global staff—has transformed the organization. From building the appropriate governance and review structure to fostering consensus at critical milestones to providing staff with tools that helped them champion the brand in their respective roles, the new brand has allowed Pact improve their organizational culture, raise visibility, and drive action from new funders.

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