rockport music

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research
strategy
naming
brand architecture
visual identity
collateral
signage

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Transforming a popular music festival into a world-class organizationThe Rockport Chamber Music Festival has a distinguished global reputation. The construction of a year-round performance center provided the Festival with a permanent, state-of-the art concert hall and allowed the organization to expand the chamber music season and offer a wider variety of musical events.The shift from a seasonal chamber music festival to a full-fledged organization presented new opportunities and challenges to the newly named organization, Rockport Music. Minelli designed a distinctive brand identity that allows the organization to reach out to new and different audiences while retaining their core group of loyal supporters.

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